There is a lot of advertising racket out in the world for people to take in these days. It can get overwhelming. There are times people might feel bombarded with messaging—the ride to and from work, the grocery store, the gym, the internet. It can jump out anytime and anywhere.
All this noise makes it difficult to stand out and get noticed. It can be challenging to spread the word, and even more challenging to invite sponsors to advertise in support of a cause, organization or event. That’s where wristbands with a message come in. Wristbands with a message provide creative ways to get sponsorship. An economical marketing tool, wristbands with a message are a fun and unobtrusive means for reaching a highly targeted audience.
If you are hosting an event in which you are seeking sponsorships to raise funds, you can sell advertising space on wristbands. There are a multitude of creative ways for sponsors to increase branding and build both awareness and customer loyalty. The first is imprinting wristbands with a message. You can include a logo or a tagline or both!
People tend to wear their wristbands for a few days after the close of an event—especially if it is comfortable and includes a cool message and design. Guests become walking, talking mini billboards. Everywhere they go, their wristband with a message is a conversation starter. If your sponsor wants to increase website traffic, you might suggest that they imprint the company website address on the wristband along with a message.
If sponsors really want to engage their target audience, the ability to imprint quick response (QR) codes might be enticing. QR codes are two-dimensional barcodes. When people use their Smart phone to snap a photo of a QR code, they are led to a wide variety of places—places that provide information, offers, or freebies for on-the-go access. Usually these offers are exclusive. Here are some examples of what your sponsor might consider offering with the help of a QR code imprinted on wristbands with a message:
· Invitation to opt in to a newsletter to get exclusive discounts
· Invitation to purchase a raffle ticket to win prizes
· Link to download a playlist
Whether your sponsor chooses to imprint their website address or a QR code onto wristbands with a message, they have a prime opportunity to boost social media activity. You could work with the sponsor and hold a contest. Encourage people to “like” the sponsor’s Facebook or invite guests to follow the sponsor on Twitter. Everyone who acts on the invitation to do so during the event gets a 10% off purchase coupon. Additionally, each person is entered into a drawing. Every hour during the event a name is drawn. The winner receives an awesome prize.
Sponsors can also imprint coupons directly onto wristbands with a message. This is another great strategy that motivates people to take action. Maybe the sponsor is opening a new store. The street address could be imprinted along with “show us your wristband, get 20% off any purchase.” The store will get a lot of traffic and sales will spike. Guests may even “check in” via Facebook and share how awesome the store and the products are. Word of mouth can spread as rapidly as fire. Guests’ friends will come check out the store; friends of those friends will stop by; and so on and so on
Wristbands with a message provide sponsors with a world of possibilities to promote their organization, as well as their services or products. Imprinting a logo, design, tagline, QR codes and/or website URLs onto wristbands with a message can trigger some interesting conversations that will likely lead to a live testimonial. There is nothing better than a recommendation from someone people trust.
Not only do wristbands with a message encourage word-of-mouth advertising, which is the most effective form of advertising, but also, the cost of these wristbands is minimal. When you get sponsors to purchase advertising space and promote their message on wristbands, you will not only cover the minimal expense, but will likely make a profit. You can also encourage sponsors to team up with other business for co-sponsorship. That will save them money, yet benefit all three organizations! There really is no way to lose with wristbands with a message. This effective marketing tool is fun and effective!