Concerts are a fun form of entertainment that can attract crowds of people. One way to keep all those people in check is with concert wristbands. The advantages of concert wristbands are endless. Not only can you heighten security, but you can also to heighten brand awareness and sales with concert wristbands.
Preventing counterfeits is one way to tighten security. With today’s technology, standard ticket stubs can easily be replicated and sold outside the venue by traders. Not only does this rob the venue and promoter of potential profits, but it also causes confusion and irritation among the guests. Concert wristbands are an excellent solution for this problem.
When a concert goer arrives at the venue and presents a concert ticket to the security agent, the security agent scans the barcode on the concert ticket to ensure authenticity. That scanned ticket is replaced with a concert wristband and the ticket stub is removed to prevent anyone from re-using the ticket.
The security agent securely attaches the concert wristband to the guest’s wrist. If the guest needs to step outside the venue for any reason, the attached concert wristband is the guest’s only means of re-entry into the venue. Once a concert wristband is attached, it cannot be removed, and then re-attached. Concert wristbands are for one-time use only.
Want to add another layer of security? Customize concert wristbands with a special logo. Anyone can go to a party store and purchase standard wristbands with the grand idea that they can outsmart “the system.” However, authentic concert wristbands that are branded with logos of the promoter, sponsors or both, help venue staff to easily identify counterfeiters. You can also imprint a bar code, serial numbering or UV (invisible) ink on concert wristbands to tighten security even more.
Beyond security, you can boost your brand and build customer loyalty by customizing concert wristbands with promoter or sponsor logos. When people have a great time at a concert, they might just wear their wristbands for several days afterward. Custom concert wristbands become a walking mini billboard—a highly effective advertising tool! With Whether the concert goers is running errands, working out, or on the job, an eye-catching logo or image imprinted on a concert wristband becomes a conversation trigger. The venue, sponsors, entertainer will all get praise.
QR (quick response) codes are also a fun and effective way to customize concert wristbands. When scanned with a Smart phone, the code can take concert goers to a website that offers sign up for a free gift or an opt-in for a newsletter to receive exclusive discounts. With social media as rampant as it is these days, you will gain loads of Facebook “likes” and Twitter followers fast!
For immediate sales results, imprinting special offers on concert wristbands, such as “buy a t-shirt @ full price, get 20% off 2nd t-shirt” or “get a free pretzel with purchase of 32 oz beer” is a great tactic. Use concert wristbands as a motivator to get guests to make purchases and drive sales through the roof.
Another way to boost sales is to speed up the lines at concession stands. This can be accomplished by having security agents check IDs at the door to verify age, if the venue does serve alcohol. Concert goers who are of legal drinking age can be given a concert wristband with a distinct imprint “Over 21” on it. Wait staff does not need to take that extra step of checking IDs for every order for an alcoholic beverage.
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| Attendees raised their hands with wristbands attached |
If you want to track where guests are spending their money, imprinting bar codes is a reliable way to do it. With each purchase, the items and the concert wristband are scanned. You can track the number of trips that were made to the concession stand and what was purchased. You can see all the purchase details of what was purchased, how many were purchased and the total price
As inexpensive as concert wristbands are, you can eliminate the expense altogether. In fact, you might even make a profit by inviting sponsors to “buy advertising space” and imprinting their logo or a special offer on it.
Concert wristbands do a good job of heightening both security and branding. You can accomplish great things with a seemingly small security and marketing tool.
Source: www.wristbands.com – Direct Custom Made Wristbands in USA since 1956
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